Melae Eleve
A consultancy that advises on brands needed a site as considered as the advice.
The situation
Melae Eleve arrived with a complete identity: a wordmark with a mirrored second word, an interlocked monogram and a tagline. What they did not have was a website, and the one they needed had to feel as deliberate as the brands they would go on to advise. It also had to be something they could run themselves afterwards, so every part of it was designed to map onto Squarespace.
Design direction
The direction is called The Mirror, and it comes straight from their own artwork. Espresso, taupe and ivory were sampled from the logo files rather than chosen from a palette. Headings sit in Cormorant Garamond at tight tracking with Josefin Sans for everything functional, which is the pairing their mark was already speaking in. Their own photography runs through the site with one consistent treatment so nothing looks borrowed.
Designed for the phone first, not squeezed to fit it.
Most of the audience will meet the site on a phone. The mobile layouts are designed deliberately, with their own order, spacing and interactions.
UX approach
Seventeen pages including three service pages, a work section, process, journal, a full consultation form and a set of frequently asked questions. Anything that had not been confirmed by the client was left as a visible placeholder instead of being made up, which meant the review conversation was about real decisions rather than corrections.
What was delivered
An approved prototype, a Squarespace build pack with the custom CSS, page map and prepared assets, and a static deploy package so the site could go live before the platform build was finished.
