Web design studio · UK based, working worldwide

Websites people remember.

Modern websites for businesses that have outgrown basic web design. Designed around what your business does, who it is for and what the site actually needs to achieve.

Design and build · UK based · Global serviceScrollClient projects and redesign concepts
Why it matters

Your business shouldn't look better in person than it does online.

A business website open on a laptop, the way most customers first meet a company
01

A good business can still lose customers because of a weak website.

Most people check the website before they call, visit or reply. If it looks dated, loads slowly or falls apart on a phone, they don't tell you. They go to whoever looks more capable.

02

Your website should make it easier to trust you.

Three things need to happen in the first few seconds. They understand what you do, they believe you are good at it and they can see what to do next. A site that manages that quietly does a lot of the selling for you.

03

It should carry the weight of the business behind it.

Accreditations, reviews, the work itself, the people. If those exist, they belong on the screen. When they are hidden, the site tells a smaller story than the truth.

That is the gap Apyx closes.

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Services

What Apyx builds.

Kept commercially simple. Five things, each done properly, each designed around the business rather than a package.

01

New websites

A professional website from the ground up, for businesses launching properly or replacing something that never worked. Structure, design, content guidance, build and launch, all designed around how your customers decide.

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Starting fresh
02

Website redesign

For businesses that already have a site but have outgrown its design, usability or functionality. What works is kept. What holds you back is rebuilt. Old page addresses are redirected so nothing is lost.

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Outgrown the old one
03

E-commerce

Shops that let people browse, choose and buy without friction, on the platform that fits the business. Product pages that answer questions, a basket that behaves and a checkout people actually finish.

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Selling online
04

Landing pages

A single focused page for a campaign, a product or lead generation. Built to do one job well and measured so you can see whether it is doing it.

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One clear goal
05

Ongoing management

Hosting, updates, monitoring, backups and small content changes, so the site keeps working and you never have to find someone when something needs changing.

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Looked after

What better design actually means for you.

A stronger first impressionThe first screen says who you are, what you do and why you are worth trusting, before anyone scrolls.
More trustReal reviews, accreditations, work and people, shown where they count instead of buried on an about page.
Clearer servicesNamed the way customers search for them, explained in plain language, each with an obvious next step.
Better mobile usabilityDesigned for a phone deliberately, not squeezed down from a desktop layout.
Easier enquiriesForms that work, phone numbers that are visible and a route to contact you from every page.
A more professional imageA site that matches the standard of the business, so nobody has to look past it.
Before and after

Same business. Different website.

Redesigning weak websites is a large part of the work. Drag the handle to compare the site a business had with the one designed for it. Concepts are labelled as concepts.

Meridian Facilities Group website before the redesign Meridian Facilities Group website after the Apyx redesign BeforeAfter

Meridian Facilities GroupFacilities managementWebsite redesignClient

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Teddy Lancaster website before the redesign Teddy Lancaster website after the Apyx redesign BeforeAfter

Teddy LancasterDog groomingWebsite redesign conceptConcept

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Homegrown Hospitality website before the redesign Homegrown Hospitality website after the Apyx redesign BeforeAfter

Homegrown HospitalityWedding and event cateringWebsite redesign conceptConcept

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SK Scaffolding Yorkshire website before the redesign SK Scaffolding Yorkshire website after the Apyx redesign BeforeAfter

SK Scaffolding YorkshireScaffoldingLanding page conceptConcept

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Approach

A facilities company should not look like a wedding caterer.

A consultancy should not look like an online shop.

A local trade should not look like a creative studio.

Every Apyx site is designed around the business, its customers, its industry, its brand and what it needs to sell. Nothing starts from a template, which is why nothing ends up looking like one.

Meridian Facilities Group mobile design
Facilities
Rogue Business Consultancy website
Consultancy
SK Scaffolding landing page concept
Scaffolding
Homegrown Hospitality concept
Wedding catering
The Yorkshire Graze Box e-commerce concept
Food and gifting
YCM Ltd redesign concept
Commercial cleaning
Teddy Lancaster dog grooming concept
Dog grooming
Melae Eleve consultancy website
Brand consultancy
Yorkshire Green Team landscaping concept
Landscaping

How the work gets done, start to finish.

The approach
Responsive by design

Designed for the phone in their hand as much as the screen on your desk.

Most visitors will meet your site on a phone. Every layout is designed for that deliberately, with its own order, spacing and interactions, rather than squeezed down from a desktop version.

Meridian website on desktopMeridian website on tabletMeridian website on mobile
Process

What working together looks like.

Five stages, no mystery. You see real work at every one of them.

01Understand

Learn about the business, its customers and what the website actually needs to achieve. A conversation, a look at what you have now and a clear brief both sides agree on.

ConversationCurrent site reviewGoals

02Direction

The visual and structural direction: how it will look, how it will be organised and what the first screen needs to say. You react to a real concept, not a mood board.

ConceptStructureFirst screen

03Build

The approved direction becomes a working website. Real pages, real content and real interactions, checked on real devices as they take shape.

PagesContentInteractions

04Refine

Responsiveness, interactions, forms, speed and content are tested and tightened. You review the site the way your customers will see it.

TestingMobileFormsSpeed

05Launch

Domain, hosting, redirects from old pages, search set-up and a check that every form and link works. Then it goes live, and it can be looked after from there.

DomainRedirectsSearch set-upGo live

Your next website should work harder than the last one.

Tell us about the business, what the site needs to do and where it falls short today. If it looks like a good fit, the next step is a short conversation and a concept you can react to.

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